Laura Freeman, ASID
WELL AP | LEED Green Associate
Certified in Biophilic Design through Living Future
I bring 20 years of creative experience spanning illustration, graphic design, and corporate branding, combined with a master's degree in interior architecture & design. My approach is rooted in collaboration—working alongside builders and architects from day one to deliver innovative space planning, sustainable strategies, and biophilic design that transforms how people experience their environments.
My years as a Senior Art Director at The Walt Disney Company shaped my belief that every space tells a story. I led teams of talented illustrators to create immersive, narrative-driven environments within Disney resorts and restaurants worldwide—designing character sets, reimagining workspaces, and crafting custom interior elements that turned ordinary moments into memorable experiences. That storytelling sensibility infuses every project I touch today.
As someone who comes from a family of chefs and is an avid home cook myself, I have a deep understanding of how kitchens function as the heart of connection—whether in a private residence, a hospitality venue, or a luxury rental. I've worked in diverse culinary environments and bring that insight to designing beautiful, wellness-driven spaces that serve everyone from culinary novices to prolific entertainers and professional operations.
Wellness isn't just a design trend for me—it's a lifestyle commitment and a guiding philosophy. I'm passionate about integrating biophilic principles and sustainable products to Atlanta, Georgia that don't just meet wellness goals but exceed them, creating spaces where people genuinely thrive. In my own life, I prioritize movement through yoga, paddle boarding, and tennis, and I love cooking nourishing meals with my family using ingredients from our local farmers' markets. I design the way I live: intentionally, sustainably, and with deep respect for the connection between people and place.
The results of the first project, a master bath remodel, were so fantastic that we knew we wanted to hire her again for a larger project. Our second project was a whole house update. Laura listened to our requests and designed a plan that we could not have envisioned without her help.
Susan S.
Laura is fantastic to work with. She interprets what you’re saying, sticks to a budget, and flexes to your style…I love her taste and flair for the interesting yet understated. She’s brilliant. Plus, she is lovely and a pleasure.
Allison B.
Laura has an excellent eye for design and functionality. She helped us renovate our kitchen and provided a plan that incorporated our daily needs and kept budget in mind.
Jillian D.
Merits Design Group transformed our home without moving walls and breaking the bank. Our dated kitchen, furnishings, and colors were replaced with an updated, fresh new look which is "living" friendly. We got a new home without moving an inch!
Heide R.
Laura Freeman absolutely blew our minds with her creativity and vision and the implementation of her design for our space. Our space underwent such a miraculous transformation under her vision and work that it's unrecognizable to anyone who knew it previously, and people rave over that.
Brian D.
Laura is a true professional in her field of work with many years of expertise. Her creative vision was something that we would have never been able to conceive on our own, and we feel like her final product has brought immense value to our enterprise. We could not have been more pleased! As we closed that first day of business together in our new office, one of our senior partners thanked her for “making our office feel like a second home."
Doug C.
